When Karen talks about subject lines during e-mail training sessions, she holds up a tiny strip of paper to represent the space a typical subject line occupies in your inbox. This tiny line of text has a powerful job to do -- without the benefit of color, graphics, or different fonts.

Today, we'll take a somewhat unscientific look at some winning e-mail messages to see what we can learn from their subject lines. (In some cases, the subject lines have been shortened or modified, so as not to reveal the name of the product, company, or event advertised.)

Winning Email Subject Lines Posted by: DTB at 12:39 PM  |  Permalink