Several years ago, a muffler company had a slogan directed at customers in denial about loud sounds coming from their cars. "It's up to you; you can either pay me now, or pay me later."

A flurry of activity has surrounded recent announcements from the Federal Trade Commission (FTC) regarding the issue of spam reduction and the Anti-Spam Technical Alliance's proposal. The proposal states the major ISPs have agreed in principle on an e-mail authentication standard. Amid all the excitement, I worry we're once again raising consumer expectations. They're in danger of believing a panacea will cure all spam-related ills, as with California's SB 186 and the CAN-SPAM act.
Read Article >> Posted by: DTB at 9:03 AM  |  Permalink