eROI Email Marketing News and Strategies

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Email Marketing News, Articles, and Strategies

Friday, July 09, 2004

Company Plugs RSS as Alternate to E-Mail Marketing

MessageCast will launch an email replacement mechanism for letting companies interact with potential customers without the stigma of spam-prone email. Its LiveMessage system lets users send messages via RSS, the web syndication format.

RSS has proven to be a flexible and useful standard, but is still hobbled by the fact that only an extremely small (and somewhat geeky) segment of the Internet uses it.

Read Article >>

Posted by: DTB at 8:39 AM | Permalink

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