In part one of this series, I talked about the initial process of finding a broadcast e-mail vendor. Today, I'll cover evaluating different vendors' pricing.

I admit it. I usually do the price analysis first. Why? I think it's because I'm a bit of a spreadsheet geek. Also, I want to get a feel for where vendors are, pricewise, before I review the rest of their proposals. If one vendor is twice the price of its competitors, I'll expect more from the qualitative portion of its proposal.

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Posted by: DTB at 12:43 PM  |  Permalink