eROI Email Marketing News and Strategies

eROI Blog
Email Marketing News, Articles, and Strategies

Friday, July 09, 2004

Authentication Is No Longer Optional

E-mail authentication services have arrived, and they're taking hold fast. Both the Federal Trade Commission (FTC) and the Anti-Spam Technical Alliance (ASTA) of companies such as Microsoft, Yahoo!, EarthLink, and AOL have made their positions clear: The next major step in the coordinated war on spam must address the fraud-prone nature of current e-mail technology.
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Posted by: DTB at 9:00 AM | Permalink

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