Worried about the ads Google serves into its Gmail email service? That could be the least of your problems.

Yes, you could find a competitor's ad right next to your customer's order confirmation, your company email newsletter or a solo ad mailing.

But, Gmail also currently blocks all of your ads and images on download. Senders may not be able to track opens and click rates properly. And, Gmail could deliver a body blow to viral marketing, not to mention disappearing permission mailers' messages without a trace in the spam folder.

Google's free, Web-based Gmail service is still in beta testing right now, with an estimated few thousand users; so, its effect right now on your email operation should be minimal. However, if it launches essentially as-is within a few months, it will be one bulk-email-unfriendly service.

Open Access till June 13th
Read Article >> Posted by: DTB at 6:44 PM  |  Permalink