Are you writing business-to-business (B2B) e-mail in a tone that "clicks" with your prospects -- or are you inadvertently alienating them?

One way to find out is by using DISC psychology. DISC has been used by many major investment firms to profile their high-net-worth audiences and the brokers who sell to them. By taking a 10-minute personality test, you can learn if your style matches or clashes with your clients -- and learn how to adapt your selling style.

If this approach works for face-to-face selling, it's got to work in copy, too.

Here's a rundown of the four personality types and how to sell to them:
Read Article >> Posted by: DTB at 9:16 PM  |  Permalink