Gmail's coming! Gmail's coming! Google's free e-mail service is creating reactions among e-mail marketers that range from apathy to serious concern.

Still in beta, Gmail will likely be available to the masses sometime in the next few months (no official timeline has been announced by Google). We believe there's no time like the present to begin preparing for Gmail's onslaught.
Why?

First, despite concerns about privacy resulting from Google's use of e-mail text searches to display targeted ads, Gmail will, without a doubt, be a huge success in a short period of time. For most B2C marketers, 45 to 60 percent of all subscribers are users of one of the current top three e-mail services: AOL, Yahoo and MSN/Hotmail. In the next few years, Gmail will eat into their share, and that of other providers', to capture five to 10 percent of the market.

The second reason marketers should get ready for Gmail is because it, like all e-mail services and e-mail clients, has specific features and rendering issues they must understand. Ignorance of how the Web-based service treats permission e-mails could cost both subscribers and revenue.

So let's look at how Gmail treats your e-mail during the delivery process, and how it treats mail once it's in the inbox.
Read Article >> Posted by: DTB at 9:16 PM  |  Permalink