eROI Email Marketing News and Strategies

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Email Marketing News, Articles, and Strategies

Wednesday, June 09, 2004

Commercial E-Mailers Boost Delivery Rates

Reversing a downward trend, and corroborating research announced just two days ago by another firm, Digital Impact reported that commercial email delivery rates increased to 93.9 percent, the highest level in a quarter. Bounces and blocks fell to about one in twelve emails in the first quarter, compared to one in nine the previous quarter.
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Posted by: DTB at 9:11 PM | Permalink

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