Pending solutions to spam could reopen opportunities for legitimate marketers

Email marketing has been taking a pounding. There has been so much abuse of email by spammers that the entire medium is right now in the pits. End users are increasingly avoiding email, because they don't want to wade through an endless stream of spam. Similarly, they're afraid to give their email addresses to legitimate companies, because they fear that those companies will sell their addresses to someone else.

The federal CAN-SPAM Act of 2003 was designed to stop spammers, but its only notable effect was to frighten legitimate email marketers into avoiding email altogether. It certainly hasn't dented the volume of spam.
Read Article >> Posted by: DTB at 6:50 PM  |  Permalink