eROI Email Marketing News and Strategies

eROI Blog
Email Marketing News, Articles, and Strategies

Monday, May 10, 2004

Whitelists and Filters

E-mailers love being whitelisted by ISPs. A whitelist is an ISP-sanctioned list of mass e-mailer IP addresses. An ISP allows messages sent from these addresses to pass through their systems (theoretically). A whitelist is a badge of honor to e-mailers, testifying to their legitimacy. It means their e-mail is delivered to recipients. Yet that badge may be plastic, not gold.
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Posted by: DTB at 8:46 PM | Permalink

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