"Urgent Assistance Requested." "Need Cash?" "Confidential." "From an admirer." "Our Little Secret." "Information you requested."

E-mail subject lines like those once would have gotten instant attention from the recipient.

But in this spam-plagued era, most of the 100 million people in the United States who use electronic mail would probably trash such a message unread. Any message that even hints of spam, or junk e-mail, gets deleted.

It's no longer enough for an e-mail message to be legitimate. The message also must look legitimate in the split-second that a recipient might spend in making that key decision: Read it or delete it?

Subject lines are becoming a critical factor in getting e-mail messages through - even to people you e-mail with on a regular basis.
Read Article >> Posted by: DTB at 8:45 PM  |  Permalink