I recently spoke about e-mail marketing case studies in the food marketing industry at a conference in Orlando, FL. The audience was split between those who had no e-mail marketing experience and those with a little to a great deal. Of the three case studies I presented, the most useful and best received covered creating a successful e-newsletter. People without experience didn't know where to start, and those with experience were looking for ways to improve their own e-mail newsletters.

So I anticipate most regular readers will find today's case study useful, no matter which industry you're in.
Read Article >> Posted by: DTB at 10:13 PM  |  Permalink