While many marketers still grapple with the text-versus-HTML e-mail question, others have moved on... to video e-mail.

No, this isn't the usual embedded e-mail link that brings you to a video. Instead, when you click on the subject line, the video begins immediately. With AviMail technology, audio and video are compressed into an e-mail that can play on any browser at any speed.

Take a look at this one, created by HMI for The Inverness Hotel and Conference Center in Denver.

This e-mail was sent as the final piece in a campaign targeted at group meeting planners. List members were qualified meeting professionals who had interacted in the past with Inverness or had expressed interest in holding a meeting in Denver.
Read Article >> Posted by: DTB at 9:44 PM  |  Permalink