For over a year, e-mail deliverability has been top of mind for e-mail marketers. It will remain a concern for some time.

Though the attention devoted to deliverability issues is well founded, certain challenges may have been overstated by ill-informed marketers and the media. As a result of corporate and ISP filters, blacklists, and constant e-mail address flux, permission-based marketers face daunting obstacles in their attempt to deliver solicited, confirmed-consent messages to the inboxes of customers and subscribers with whom they've established relationships.
Read Article >> Posted by: DTB at 10:06 PM  |  Permalink