I don't care how it happens, who provides it, or even how much it costs. If a third-party e-mail accreditation service can solve the false-positive problem, sign me up.

Notice I didn't say "help mitigate" the false-positive problem. I said "solve." We should be asking if any provider can truly make this claim, and is anything less than a real solution worth subscribing to?

The problem is more nuisance today than the "keeping me up at night" dilemma it was a year ago. Now e-mailers are more educated and have better tools to help them know exactly when, how, and where their e-mail is delivered. More important, every major e-mail service provider (ESP) and mass e-mailer has a person like me on staff to oversee deliverability issues and maintain regular contact with the right people to help resolve issues and set matters straight.
Read Article >> Posted by: DTB at 8:40 PM  |  Permalink