Email now has its own competitive tracking service, now that Emerging Interest launched its 2.0 version of Competitive Email Tracking Service (CETS). The service seeds thousands of email lists to determine what companies are advertising where – and interestingly, which lists are abusing its addresses. Marketers can look up what their competitives are sending and to whom. The searchable database allows subscribers to review marketing efforts by brand, category or even words used in the creative.
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