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eROI Blog
Email Marketing News, Articles, and Strategies
Wednesday, May 05, 2004
CAN-SPAM’s Effect on Viral Marketing
The term “viral marketing” refers to a promotion through which a company gives its customers an incentive to pass a marketing message on to other individuals or to encourage others to make a purchase or take a particular action. It’s easy to see why marketers love it. Successful viral marketing lets a company enlist its customers to act as its salespeople and can offer benefits such as reduced marketing costs and implied endorsements from current customers.
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Posted by: DTB at 9:39 PM  |  Permalink


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