Schick decided to use a viral marketing video spot to get the message out to hairy Canadians that the company has a new, four-bladed razor. An oddly effete animated shock jock(perhaps he's just overly shaved) stands in front of a menu of eight spots, each released serially in hopes of inspiring repeated visits. The press release brags that 16,000 spots have been viewed, which means Schick's marketing department viewed the spots, and perhaps their friends. Don't expect digital personality "Pistol Pete Madigan" to suddenly take off to Subservient Chicken or Ford Sportka proportions. The re-heated lame standup comedy routines packaged as "shock jock" fair aren't worth the download time.
Read Article >> Posted by: DTB at 8:41 PM  |  Permalink