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eROI Blog
Email Marketing News, Articles, and Strategies
Tuesday, April 13, 2004
Three Influential Industry Organizations Strongly Oppose Proposed Do-Not-Email Registry
Email Service Provider Coalition, Interactive Advertising Bureau, and TRUSTe Agree Registry Will Not Reduce Spam

Today, three leading interactive organizations that jointly represent a combined membership of over 1,500 industry leaders announced their discord with the concept of a Do-Not-Email (DNE) registry, currently being reviewed by the Federal Trade Commission. The Email Service Provider Coalition (ESPC), Interactive Advertising Bureau (IAB), and TRUSTe believe that a DNE registry will not reduce the amount of spam plaguing consumers and will impede legitimate marketing efforts of many businesses.

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Posted by: DTB at 9:37 PM  |  Permalink


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