Proactive, permission-based e-mail marketing programs are the foundation of successful digital marketing. One of the best ways to ensure success is to build a relationship with existing customers and prospects. The best e-marketers know their in-house lists are their most valuable marketing databases. They comprise marketers' best customers and prospects, those who prequalified themselves and demonstrate interest in the company's services and products.

I bet you all have at least one in-house list available to you. You probably can't remember the last time you did anything with this list to re-qualify it, deleted old names and profiled existing members with some additional information, such as title, purchasing authority, and installed base.

Give your in-house e-mail and direct marketing lists a spring-cleaning. Re-qualifying everyone is one of the most important projects you can undertake. You should do it every six months, at least.

Tips for building a better in-house mailing list.
Read Article >> Posted by: DTB at 9:30 AM  |  Permalink