A column about a year ago discussed emerging opportunities in the tween and teen market. Most direct marketers tend to shy away from these groups, believing they don't have credit cards and therefore aren't viable direct response prospects.

Well, a lot's changed. Teens now represent a viable direct response audience. A June 2003 Harris Interactive study shows the ability to buy online is no longer a major concern. Some key stats from the study and Jupiter Research (a Jupitermedia Corp. division):
Read Article >> Posted by: DTB at 9:58 PM  |  Permalink