eROI Email Marketing News and Strategies

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Email Marketing News, Articles, and Strategies

Friday, April 23, 2004

Growing Your E-Mail List, Part 2: Retention

My last column covered skin and body care company Philosophy's acquisition of online customers. I looked at how Philosophy drives customers to its Web site and demonstrates the value of membership so visitors sign up for its mailing list.

Today, let's look at how Philosophy is keeping those people happy and looking forward to the company's communications.
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Posted by: DTB at 9:28 PM | Permalink

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