Delivery. Delivery. Delivery.

Deliverability and "false positives" (permission-based e-mail filtered erroneously) are a top concern among legitimate marketers and their consumers. Statistics from Return Path, an e-mail hygiene and delivery monitoring service, estimate the amount of permission e-mail not delivered to inboxes increased to 18.7 percent in H2 2003, a 1.7 percent increase over H1 2003.

What's a legitimate, permission-based marketer to do? This column provides guidance on some of the key tools and intelligence every legitimate marketer should investigate and understand in an increasingly complex delivery environment when seeking to work with an e-mail service provider.
Read Article >> Posted by: DTB at 9:59 PM  |  Permalink