Think of marketing message relevancy and the recipient as rungs on a ladder. The lowest rung is an untargeted offer sent to an list of unknown recipients. The highest is the most targeted offer, sent to the recipient most likely to respond.

The lowest rung nearly always has the lowest response rate, lowest effective CPM, highest unsubscribe rate, and most complaints. The highest rung is the opposite; it boasts the highest response rate, highest CPM, and lowest unsubscribe rate.
Read Article >> Posted by: DTB at 9:26 PM  |  Permalink