A study by Jupiter Research found that a third of marketing emails tracked weren't compliant with the federal Can-Spam law. In fact, one-quarter of marketers studied were considered at high risk because they didn't remove opt-out email addresses frequently enough.

The reason for this is that they are not using an ASP based email program that allows for list management, bounce tracking and unsubscribing by the subscriber.

Here is a company that provides a great tool.

eROI email marketing Tools Posted by: DTB at 9:19 PM  |  Permalink