When we hear the word "blog," we automatically think of a personal journal posted online for the world to read, like a public diary. In the short time since they've appeared on the scene, blogs have morphed into an essential business tool for leading-edge marketers.

Take Symmetricom, for example. The company, the world's leading provider of atomic clocks, and precision devices and equipment, is using blogs to keep in touch with a decentralized sales force that includes 325 representatives and distributors scattered throughout the world.
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