Sometimes, you've got to get a little scrappy to achieve great results, especially when it comes to generating leads by e-mail. In this case study, you'll see how three companies teamed up to create a collaborative marketing campaign that significantly reduced lead-acquisition costs and generated a wealth of new leads (it's also a good step-by-step guide to Webinar marketing).

Nexterna, a field-service software provider, was looking for a way to boost its lead-generation efforts in a slow economy. It turned to MarketCapture, a consulting company specializing in enterprise software, to help. With its help, Nexterna implemented several successful lead generation campaigns, including a Webinar with the Aberdeen Group, an executive summit at a trade show, and a monthly newsletter.
Read Article >> Posted by: DTB at 9:32 PM  |  Permalink