The false positive problem is growing, with 18.7 percent of opt-in e-mail now blocked by major ISPs, according to a study by Return Path.

The e-mail deliverability company analyzed 30,000 campaigns sent by more than 100 of its clients in the second half of 2003. The 18.7 percent false positive rate represents a 1.7 percent increase over the first half of 2003, and a 3.7 percent increase over the same period in 2002.
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