eROI Email Marketing News and Strategies

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Email Marketing News, Articles, and Strategies

Monday, March 01, 2004

Spam fears don’t trip e-mail marketing in Q4, DoubleClick reports

In spite of widespread spam concerns, e-mail--especially e-mail sent by retailers and consumer products and services marketers--performed well as a marketing medium in the fourth quarter, e-mail marketing services company DoubleClick Inc. reports in its latest E-mail Trend Report. Retail and catalog e-mail experienced click-through rates in Q4 of 7.5%, up from 7.1% a year earlier. Consumer products and services marketers’ open rate increased from 9.7% to 10% in the quarter.
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Posted by: DTB at 9:09 PM | Permalink

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