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Thursday, March 25, 2004
Older People Click Less on Unsolicited E-mail Than Young
Already a cautious lot, older consumers carry that wariness over to their online behavior, making them less likely to respond to unsolicited commercial e-mail pitches, according to a survey released March 22.

The poll, taken of 1,000 consumers for Internet security firm Symantec by market researcher Applied Research, found that older consumers also displayed less interest in unsolicited offers. Twenty-three percent of senior citizens reported clicking for more information from an unsolicited e-mail offer while more than 33 percent of 18-to 64-year olds did.
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Posted by: DTB at 9:44 PM  |  Permalink


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