Commonly overlooked in newsletters is the role they can play in sales cycles. Analytics allow you to learn information about readers that plays a critical role in your sales cycles and revenue generation. Not only can you identify your readers by their specific e-mail addresses, but you can also learn how they interact with your newsletter. Your sales reps will go wild when they get this information. You can become a hero by delivering a new prospect right to the sales rep's office door!"
Read Article >> Posted by: DTB at 10:07 PM  |  Permalink