eROI Email Marketing News and Strategies

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Thursday, March 18, 2004

JupiterResearch Reports That U.S. E-Mail Marketing Spending Will Rise from $2.1 Billion in 2003 to $6.1 Billion in 2008

JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), today announced that, according to its latest forecast, spending on e-mail marketing in the U.S. will rise from $2.1 billion in 2003 to $6.1 billion in 2008. The report finds three critical factors driving the market: the dramatic cost reductions of e-mail marketing, the growth of sponsored and acquisition e-mail campaigns and the ever-increasing challenges presented by spam.

Posted by: DTB at 8:25 PM | Permalink

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