eROI Email Marketing News and Strategies

eROI Blog
Email Marketing News, Articles, and Strategies

Monday, March 01, 2004

How CAN-Spam helps marketers sharpen their e-mail skills

Is the CAN-Spam Act an effective tool for eliminating spam? While merchants like multi-channel bike retailer Performance Inc. expedite e-mail marketing improvements due to CAN-Spam, some experts say the lack of an opt-in rule will lead even legitimate marketers to increase the volume of unsolicited e-mail.
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Posted by: DTB at 9:07 PM | Permalink

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