How does your database look? We all know the importance of acquiring visitors' e-mail addresses and obtaining their permission to send them relevant marketing e-mail. But in this climate, it's increasingly difficult to drive folks to your site, demonstrate to them the value of becoming a member of your community, and keep them looking forward to your company's communications.

Let's take a look at a business that successfully meets all three goals. Today, we'll focus on the acquisition piece of the puzzle. Next, I'll show you how the company retains its subscribers."
Read Article >> Posted by: DTB at 10:04 PM  |  Permalink