When is enough enough? Never, if you're growing an e-mail list. You always want to bring in new opt-in subscribers, enough, at least, to replace the e-mail addresses lost each month (via hard bounces and unsubscribes). Hopefully you bring in more, so the list grows. Most organizations can quote a net monthly growth rate. Here are some tips for deeper analysis and really identifying where you can boost opt-ins.
Read Article >> Posted by: DTB at 9:40 PM  |  Permalink