eROI Email Marketing News and Strategies

eROI Blog
Email Marketing News, Articles, and Strategies

Thursday, March 18, 2004

Email marketers prepared to pay to beat ISPs' spam filters

NewMediaZero asked major email marketers if they'd be willing to pay a fee to make sure that their messages got to the right email boxes without getting sidetracked by spam filters. The brunt said that would be a wonderful thing, if it worked. Right now, up to 40 percent of emails from these marketers aren't reaching the would-be recipients.
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Posted by: DTB at 8:20 PM | Permalink

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