Last time, I gave a quick reference version of a report I put together for myself and my clients based on my reading of the CAN-SPAM Act. Today, tips for the unsubscribe process.

Having a working unsubscribe mechanism in your e-mail is not only a key provision of CAN-SPAM, it's always been a best practice in e-mail marketing. Are you taking full advantage of the opportunity? Some marketers view unsubscribe as their nemesis. But if you optimize the process, you can not only make leaving easy for readers, you can gain valuable feedback and possibly get them to opt-in for different e-mail communications, or plant a seed for them to resubscribe.
Read Article >> Posted by: DTB at 8:18 PM  |  Permalink