Despite all the publicity the CAN-Spam Act has received, 62% of small businesses with web sites have never heard of the legislation or are unaware of how it affects their business, says a survey from Interland Inc., a provider of web hosting and online services for small businesses. Yet 85% of survey respondents use e-mail to communicate with customers and 67% use e-mail to communicate with prospective customers. CAN-Spam is federal legislation that regulates e-mail marketing practices.
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