eROI Email Marketing News and Strategies

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Email Marketing News, Articles, and Strategies

Monday, March 01, 2004

CAN-SPAM and E-Mail Sender Fields

At a recent event, a speaker advocated e-mailers place a real person's name in the sender field to be in compliance with the CAN-SPAM Act. He claimed a person, rather than the e-mailer's brand, should be liable for the message content.

Who, or what, really should be in the sender field: brands, products, list owners, or individuals?
Read Article >>

Posted by: DTB at 8:50 PM | Permalink

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