According to new data based on results from 100 local retailers, 57% of consumers will fill out a form giving their florist, beauty salon, auto mechanic or favorite restaurant permission to email them on a regular basis.

When you couple that with data revealing that consumers prefer local business email alerts far above news from national marketers, a huge opportunity emerges. And, yes, there are ways for nationals to take advantage of it, even if you don't run local brick and mortars.

This quick article includes data and advice on collecting emails at the brick and mortar POS (point of sale), and typical responses to campaigns:
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(Open access until March 14th) Posted by: DTB at 8:34 PM  |  Permalink