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eROI Blog
Email Marketing News, Articles, and Strategies
Wednesday, February 04, 2004
Use Data to Improve E-Mail Effectiveness
Remember the good old days? You know, six or seven years ago, when spam wasn't running rampant and recipients actually opened a good percentage of their e-mail? Those were simpler times. An online marketer could create mass-marketing e-mail campaigns and actually get a decent response rate. E-mail was a marketer's dream: cheap, easy, and effective.
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Posted by: DTB at 10:58 PM  |  Permalink


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