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Thursday, February 19, 2004

Scared Straight: A Tale of Spam Redemption

Date.com didn't know it had a drastic e-mail problem until October 2002, when AOL began blocking the company's messages.

Puzzled, executives at the online personals service started an investigation. They quickly made some frightening discoveries. They found Date.com's alias for complaints related to e-mail had never been checked. They found its affiliate program completely unregulated and running amok. They even found the company was on a watch list the Federal Trade Commission had set up to address deceptive unsubscribe practices.
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Posted by: DTB at 10:00 PM | Permalink

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