The permission-based e-mail marketing programs of most legitimate online marketers already exceed most requirements of the new federal CAN-Spam law, but many marketers remain confused over some aspects of the law, according to a benchmark audit by e-mail technology provider EmailLabs. The audit, conducted on more than 100 opt-in e-mail messages from online retailers, media and publishing companies from the first two weeks of January, found that while more than 95% had an unsubscribe mechanism as required by the new law, only 56% were in compliance with another requirement: that of including a postal mailing address.
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