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Tuesday, February 24, 2004
MoveOn.Org Email Campaign Moves 4,000 to Visit Congressmen
A MoveOn.Org email campaign moved 4,000 people nationwide to deliver sections of a petition to censure President George W. Bush to their respective congressmen.

How they did it: Email was sent a few days before to two million members, asking them to fill in a form with time slots in which they could visit a Congressman or Senator's office. They were given links to newspaper articles with background and possible talking points. The next day, they got an email asking members to go to a particular office at a very specific time - for instance 12:55 p.m. at Senator Schumer's office. An hour or so after members got back from that appointment, they got an email asking how it went.
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Posted by: DTB at 11:32 PM  |  Permalink


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