In its new report "Overcoming the Spam Effect: Maximizing E-Mail Marketing Message Delivery", Jupiter Research finds that the cost to online marketers of permission e-mail messages, being erroneously blocked as spam, will balloon from $230 million in 2003 to $419 million in 2008. With the increase in protection spending, and the overall increase in email volume, the research reports that permission e-mail being erroneously blocked will decline from 17% today to just under 10% in 2008. The decline in percentage of e-mail blocked will result from new ISP efforts to shift from filtering to identity and authentication systems.
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