As consumers become more selective about who they accept e-mail from, simply sending broad-based mailings to your list increases the odds they'll unsubscribe and decreases response rates. Database segmentation is one of the best ways to grow your business. Many e-mail advertisers once resisted this process. Now's the time to do it if you aren't already.
Read Article >> Posted by: DTB at 11:31 PM  |  Permalink