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eROI Blog
Email Marketing News, Articles, and Strategies
Tuesday, February 24, 2004
The Great CAN-SPAM Freak Out
CAN-SPAM is driving email marketers nuts. With scary penalties, confusing interpretations, and an expert around every corner telling you what to do, you can't blame them.

Pay attention to CAN-SPAM, but stop worrying. You're going to be just fine.

The legitimate email marketer has nothing to worry about with this new legislation. All the stipulations that are included in the CAN-SPAM law are basic best practices for email marketing. In effect, the government has made rules to make everyone a better email marketer.
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Posted by: DTB at 11:26 PM  |  Permalink


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