eROI Email Marketing News and Strategies

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Email Marketing News, Articles, and Strategies

Saturday, February 28, 2004

E-Mail Authentication Inches Forward

Methods to authenticate e-mail senders will finally be in widespread testing, thanks to initiatives from Microsoft, Yahoo! and their partners.

Testing programs are intended to modify the sending and receiving e-mail infrastructure so sender identity can be confirmed. Such systems are thought to be the first step to solving the spam problem, and offer more immediate relief to issues like spoofing and phishing .
Read Article >>

Posted by: DTB at 1:27 PM | Permalink

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