America Online is quietly floating the idea of a premium report service that would let bulk senders know whether and why e-mail did or didn't make it to users' inboxes, according to several e-mail marketing players.

While officials from the giant ISP wouldn't comment, executives at several e-mail marketing firms said AOL had been trying to determine whether they'd be willing to pay for such a service. Getting through to AOL members has long been one of e-mail marketers' biggest frustrations. It's not a problem that can easily be ignored, either, considering the online service had 24.3 million members at the end of 2003. AOL officials say its aggressive efforts to fight spam lead it to block up to 80 percent of incoming mail.
Read Article >> Posted by: DTB at 10:43 PM  |  Permalink